Adopting traceability codes to enhance market transparency is not a new practice, particularly in developed countries. In Viet Nam, however, with millions of businesses and small-scale production facilities, tracing the origin of each product remains a major challenge. This not only harms the interests of producers and domestic consumers but also diminishes opportunities for integration into promising export markets.

Leaders of the Department of Science and Technology provided updates on the nationwide implementation of the agricultural product traceability system and affirmed that traceability is not a preferential mechanism reserved solely for export goods, at a press briefing held by the Ministry of Agriculture and Environment in Ha Noi on June 17 to mark the 101st anniversary of the Viet Nam Revolutionary Press Day (June 21, 1925–2026).

Vietnamese consumers are becoming increasingly accustomed to using smartphones to scan QR codes on product packaging. This trend is driving a growing demands for authentication and the ability of such tools to verify product origins.

Amid growing concerns about food safety, especially during holidays and the Lunar New Year (Tet), the application of technology to monitor and make food origins transparent is becoming an inevitable trend.

The Ministry of Industry and Trade (MoIT) is set to launch its product traceability system at www.verigoods.vn on December 23, aiming to boost product information transparency, safeguard consumers, and promote sustainable business growth.