Cultural identity revived into source of national soft power
The golden legacy of the past is being creatively revived as Viet Nam embraces globalisation and the digital era. Elements of Vietnamese folk culture - such as cheo (Vietnamese traditional opera), chau van (spiritual singing), quan họ (love duet singing), or the iconic figures of Saint Giong and the Forest Goddess—are now reimagined by contemporary Vietnamese artists through modern perspectives, languages, and digital technologies.