Viet Nam’s soft power is the crystallisation of history, culture, national value systems, righteousness, and the capacity to mobilise the entire nation throughout the processes of nation-building and defence. It continues to be nurtured and developed amid deep international integration and global digital transformation.

Culture is the soul of the nation, a red thread running through history that has shaped Viet Nam’s distinctive identity and generated immense spiritual strength.

The golden legacy of the past is being creatively revived as Viet Nam embraces globalisation and the digital era. Elements of Vietnamese folk culture - such as cheo (Vietnamese traditional opera), chau van (spiritual singing), quan họ (love duet singing), or the iconic figures of Saint Giong and the Forest Goddess—are now reimagined by contemporary Vietnamese artists through modern perspectives, languages, and digital technologies.

Vietnamese literature and arts are undergoing profound changes. Globalisation, digital technology, artificial intelligence and major changes in social structures and cultural-artistic reception habits have created unprecedented opportunities while also posing pressing challenges.

Party General Secretary To Lam attended a ceremony hosted by the Ministry of Culture, Sports and Tourism in Ha Noi on August 23 to mark the 80th anniversary of the cultural sector's traditional day (August 28, 1945 – 2025).

During the process of world integration, cultural diplomacy is one of the three pillars of Vietnam's comprehensive diplomacy, besides political and economic diplomacy, and also an effective tool to strengthen mutual understanding among the nations.