Favourable visa policies, intensified tourism promotion programmes, activities celebrating major national holidays, and the signing ceremony of the UN Convention against Cybercrime (Ha Noi Convention) held in Ha Noi on October 25–26 have attracted a large number of international visitors to Viet Nam.

Viet Nam’s tourism sector is aiming for a very ambitious target of welcoming 25 million international visitors this year, requiring significant efforts from the entire industry, with facilitative policies and breakthrough, innovative solutions.

With its impressive growth momentum, tourism has been recognised as one of the top 10 highlights in Viet Nam's socio-economic landscape during the first half of this year.

The total number of international tourist arrivals to Viet Nam in the first six months of 2025 is estimated at 10,664,608, an increase of 20.7% compared to the same period in 2024. Domestic tourism is estimated at 77.5 million arrivals. Total revenue from tourism is estimated at 518 trillion VND.

In the first five months of 2025, Viet Nam welcomed more than 9.2 million international visitors, marking a 21.3% increase compared to the same period in 2024. In May alone, the number of international arrivals reached 1.53 million, up 10.5% year-on-year.

A wide variety of attractive cultural and tourism activities will be held across the capital city of Hanoi, during the upcoming holidays, which will fall from April 29 to May 3.