Amid the pace of modern urban life, emerging creative spaces are opening up vibrant new approaches to traditional crafts. From communal houses and craft streets to experiential workshops, the essence of Vietnamese craftsmanship has been gradually revived through direct interaction, digital technology, and cultural storytelling.

Traditional crafts in Can Tho City are being effectively restored through the combination of production and experiential tourism, such as the Thuan Hung rice paper village, the bamboo weaving craft in Thuan Hoa, and the flattened green rice flake making craft.

Amid the currents of integration, craft villages in Viet Nam are increasingly taking the initiative to bring their products to wider markets, engaging in exchanges and cooperation with global craft traditions through exhibitions, trade fairs and festivals. This trend is opening up new development space for trade and tourism, while also posing fresh demands for preserving and enriching the values of Viet Nam’s traditional crafts.

To preserve their cultural heritage and values, and prevent traditional crafts, especially traditional costume-making, from fading away, the Pa Di people in Muong Khuong, Lao Cai province, are actively working with local authorities and agencies on preservation efforts.

With the desire to restore traditional Mid-Autumn lanterns that have faded from public memory, and with dedication to preserving traditional crafts, artisan Doan Thai Cuc Huong has brought to the exhibition nostalgic works made from rattan, bamboo, do paper, and natural earth pigments friendly to the environment.