#Vietnamese cinema

Delegates, guests, artists, and filmmakers at Viet Nam Night. (Photo: VFDA)
Cutural Exchange

Vietnamese cinema shines in Busan

Viet Nam Night in Busan, the Republic of Korea (RoK), attracted more than 600 delegates, artists, producers, leaders of film organisations, and international partners, according to the Viet Nam Film Development Association (VFDA).

Image from the film “Red Rain”. (Photo: Producer)
Features

Building an ecosystem for Vietnamese cinema

In 2025, Vietnamese films surpassed 60% of the domestic box-office market share for the first time. In the first months of 2026, this rate continued to rise to more than 70%. However, experts have warned that this increase does not necessarily mean stable development, as most profits are still concentrated in a number of box-office hits, while the gap with the rest of the market remains very wide. The question now is how to turn this growth momentum into a truly sustainable ecosystem.

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