Vietnamese films dominate market share and box office revenue
The year 2025 marked a breakthrough for Vietnamese films. According to statistics from Box Office Viet Nam, an independent box office data provider, as of December 26, 2025, total domestic box office revenue for Vietnamese films reached approximately 3.65 trillion VND, nearly double that of 2024 (about 1.9 trillion VND).
Specifically, the combined revenue of the top 10 highest-grossing Vietnamese films this year reached 2.765 trillion VND, more than 1.6 times higher than the top 10 total in 2024, which stood at 1.715 trillion VND.
“Mua do” alone contributed 714 billion VND, an unprecedented figure for a Vietnamese feature film on historical and revolutionary war themes. This is also the highest box office revenue ever achieved by a Vietnamese film in the domestic market.
At the same time, among the 10 highest-grossing Vietnamese films of all time, as many as seven were released during the 2024–2025 period.
Doctor Ngo Phuong Lan, Chairwoman of the Viet Nam Film Development Association, noted that Viet Nam is currently at a moment of strong cinematic growth, with 2025 marking a year of exceptional development in Vietnamese films’ market share and the overall expansion of the national film market.
Notably, in recent times, many Vietnamese films by young filmmakers and independent directors featuring creative approaches have been invited to, recognised by, and awarded at international film festivals.
Doctor Ngo Phuong Lan also emphasised an important factor: the vibrant creative atmosphere and filmmaking environment in Viet Nam today, fuelled by weekly and monthly successes at cinemas and beyond the box office.
These successes have encouraged not only Vietnamese investors and filmmakers but also those from other Asian countries and around the world to come to Viet Nam.
Strong growth momentum in Vietnamese cinema
According to Doctor Ngo Phuong Lan, the strong revenue growth and wide-reaching impact of a series of successful domestic films in 2025 demonstrate that Viet Nam is among the world’s fastest-growing cinema markets. Notably, Viet Nam is also one of the few film markets to recover most rapidly from the Covid-19 crisis that began in 2020.
The remarkable development of Vietnamese cinema is reflected in the following milestones: by 2023, the market had recovered to pre-Covid levels; in 2024 and 2025, growth accelerated significantly, with Vietnamese films accounting for nearly 50% of market share in 2024 compared with around 30% before Covid-19; in 2025, Vietnamese films captured up to 62% of the market, equivalent to more than 3 trillion VND, a sharp increase from 42% in 2024.
Alongside the domestic success of Vietnamese films, many independent and art-house films have gained recognition at international film festivals. Titles such as “Quan Ky Nam,” and “Tu chien tren khong” have been screened or widely introduced to audiences at various international festivals around the world.
“We are witnessing a new generation of filmmakers who are enthusiastic and confident on their creative journey,” Doctor Ngo Phuong Lan affirmed.
Dinh Thi Thanh Huong, Vice Chairwoman of the Board of Directors of Galaxy Group and Executive Chairwoman of Galaxy Studio, observed that Vietnamese cinema has recorded outstanding growth in recent years. Following the Covid-19 pandemic, Vietnamese cinema has grown by more than 20% compared with 2019, while many countries with strong film industries such as Malaysia, Japan, and the Republic of Korea recovered to only about 60%.
In particular, in 2024, domestic films accounted for 42% of the market, while in 2025 they are estimated to have reached 62% nationwide. “This is a resounding success resulting from the efforts of everyone involved in Vietnamese cinema, as well as the support of relevant authorities,” Dinh Thi Thanh Huong stressed.
Since Covid-19, Vietnamese cinema has been among the few countries with high growth rates.
Dang Tran Cuong, Head of the Department of Cinema
Dang Tran Cuong, Head of the Department of Cinema, also noted that Vietnamese cinema has been among the very few national film industries with high growth rates since Covid-19. From 2023 to the present, the number of films produced has increased each year, and 2025 recorded an explosion in box office revenue.
According to Dang Tran Cuong, the new box office records in 2025, especially the success of two films with historical and revolutionary war themes — “Dia dao: Mat troi trong bong toi” and “Mua do”, mark a major turning point. They reflect a shift in filmmakers’ creative thinking as well as growing audience interest in films with historical, war-related, and artistic elements.
This is a highly encouraging signal for Vietnamese cinema as a whole and serves as a foundation for new creativity and a new take-off for Vietnamese cinema in 2026.
