With its distinctive flavour, unique brewing method, and a culture deeply woven into everyday life, Vietnamese coffee is steadily winning the hearts of French consumers, particularly among the younger generation.

Prime Minister Pham Minh Chinh has tasked the Ministry of Agriculture and Environment with leading efforts, in coordination with relevant agencies, to research and implement measures that encourage and support enterprises in sustainably developing Viet Nam’s agricultural and aquatic exports.

Coffee has once again emerged as a star performer among agro-forestry-fishery exports in the first half of 2025, with both volume and value registering strong growth despite ongoing global challenges in supply and climate conditions.

As the world's second largest coffee exporter, experts have said that the impact from Vietnam on the world market is not really commensurate with its current position. Therefore, what needs to be done to develop the coffee industry to its full potential, reprentative of its current position.