As part of the roadshow, in July, a pilot event is set to be held in Shanghai to introduce Vietnamese specialty coffee to the professional coffee community, gauge market interest and lay the groundwork for future trade promotion activities.

At the foot of the famous Jade Dragon Snow Mountain in Lijiang City, friends from Viet Nam and Yunnan (China) enjoyed the aroma of coffee, sharing stories and memories of friendship, and looking forward to a brighter future of closer exchange and cooperation between the two countries.

Vietnamese coffee exporters are stepping up efforts to penetrate Germany’s premium coffee segment through their participation in Kaffee Campus 2026, a major coffee event organised by the German Roasters Guild (Deutsche Röstergilde e.V.)

Viet Nam’s agro-forestry-aquatic product export turnover in January was estimated at nearly 6.51 billion USD, up 29.5% year-on-year, according to the Ministry of Agriculture and Environment.

Stories about the nearly two-century journey of the Vietnamese coffee, from the earliest plantations to the iconic Vietnamese phin-brewing culture, will be vividly reenacted at the upcoming Global Coffee Heritage Festival 2025.

With its distinctive flavour, unique brewing method, and a culture deeply woven into everyday life, Vietnamese coffee is steadily winning the hearts of French consumers, particularly among the younger generation.

Prime Minister Pham Minh Chinh has tasked the Ministry of Agriculture and Environment with leading efforts, in coordination with relevant agencies, to research and implement measures that encourage and support enterprises in sustainably developing Viet Nam’s agricultural and aquatic exports.

Coffee has once again emerged as a star performer among agro-forestry-fishery exports in the first half of 2025, with both volume and value registering strong growth despite ongoing global challenges in supply and climate conditions.

As the world's second largest coffee exporter, experts have said that the impact from Vietnam on the world market is not really commensurate with its current position. Therefore, what needs to be done to develop the coffee industry to its full potential, reprentative of its current position.