On May 21, leaders from the Viet Nam National Authority of Tourism (VNAT), Vietnamese press agencies based in China, representatives of Vietnamese businesses and students in China, along with local government leaders, business representatives, media, and cultural-tourism representatives from Lijiang City, Yunnan Province, China, attended an exchange event themed “A coffee with a snow peak view, where Yunnan meets Viet Nam in Lijiang’s brew”.
The event used coffee as a connecting thread for friendship and exchange, creating a platform for coffee producers, tourism managers, media, and content creators from both countries to share and listen to stories of entrepreneurship and cultural observations, in a romantic setting of fragrant coffee and melodious music.
Within the framework of the program, many meaningful activities were launched, such as the “Paintings on Coffee Cups” collection project, a photo exhibition on the heritage and civilisation of Viet Nam and Yunnan, and a media project for young content creators with the theme “Yunnan Tourism - Discover Viet Nam”.
