Quang Binh and Google partner up to promote local tourism

Wednesday, 2019-06-26 11:47:29
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Underground river inside Thien Duong cave (Photo: VNA)
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NDO/VNA – The Tourism Department of central Quang Binh province announced on June 25 that it is working with Google to launch a campaign to popularise regional travel destinations on YouTube and the Google Arts & Culture platform.

Director of the department Ho Anh Phong said the department is honoured to become one of the nearly 2,000 special partners of Google Arts & Culture worldwide.

Accordingly, over 1,000 photos featuring scenic locations and outstanding cultural works of Quang Binh, Thua Thien - Hue, Da Nang and Quang Nam will be shown on www.artsandculture.google.com from the third quarter of this year.

Photos and videos were collected from June 6 to 24.

Meanwhile, a programme titled “Google Adventure Vietnam", which takes place in Quang Binh, Quang Nam and Da Nang from June 24 to 28, has been launched. The programme aims to promote tourism and the image of Vietnam to the world via videos by international and domestic Youtube creators. They will experience challenges to discover cultures, cuisines and people there, serving as “online tourism ambassadors” to share images to the world.

Google Arts and Culture attracts nearly 370 million views from over 66 million users worldwide, and has about 2,000 partners from more than 80 countries globally.

Over 11,500 sets of photos and 6 million artefacts are on display. There are around 500 million searches related to arts on Google each month.

YouTube has upwards 1.9 billion users and provides important information for 57% of travellers worldwide.

In the near future, the department will continue working with Google to promote tourism in international markets via its free search and services, as well as to develop a digital marketing system for the sector.