The FMCG Asia Awards 2026, organised by Retail Asia, an industry magazine based in Singapore honoured the e-commerce platform Co.op Online on November 11. This Vietnamese online shopping channel successfully won the “E-commerce Strategy of the Year – Viet Nam” award.
The FMCG Asia Awards, presented by Retail Asia, recognise excellence among global retailers that consistently deliver exceptional products, drive innovative initiatives, and execute outstanding projects. The FMCG Asia Awards 2026 served as a clear testament to the continuous innovation efforts of the Saigon Union of Trading Cooperatives (Saigon Co.op) in the digital era.
Officially launched in July 2025, the Co.op Online platform, comprising the website cooponline.vn and the Co.op Online mobile app, has marked a major turning point by seamlessly integrating the online shopping experience with an extensive existing network of physical retail outlets, including Co.opmart, Co.opXtra, Finelife, Co.op Food, Co.op Smile, and Cheers.
A core differentiator contributing to the success of Co.op Online is its optimisation of the existing supermarket network to serve as fulfilment centres. Online orders are processed directly, leveraging extensive product inventory and a professional workforce at the retail location closest to the customer. Through a dedicated internal application, a barcode-scanning system verifies products and optimises picking routes, ensuring that order processing is fast, accurate, and flexible.
This strategy has quickly yielded impressive results. Currently, the system seamlessly handles an average of approximately 5,000 online orders per day. Beyond catering attentively to its traditional customer base, Co.op Online has successfully captured the interest of younger consumers, completing the comprehensive omnichannel retail ecosystem of Saigon Co.op.
Co.op Online currently offers a diverse catalog of over 60,000 products, ranging from fresh food and personal care items to essential household goods. The platform remains steadfast in its commitment to providing authentic Vietnamese products, with transparent origins and rigorous quality control.
The user experience is continuously enhanced through innovative features such as “shopping by recipe”, AI-powered product discovery, interactive video shopping (“shoppertainment”), and gamified voucher-hunting campaigns. These improvements transform conventional online shopping into a dynamic, convenient, and inspiring journey.
