Applying technology and digital data to promote trade and develop national brands

Launched on October 22, 2024, the Viet Nam Value special page at thuonghieuquocgia.nhandan.vn, has gradually become an effective information channel for promoting, developing and protecting Vietnamese brands by providing an official, modern and comprehensive platform featuring products and enterprises recognised under the Viet Nam Value Programme.

According to Deputy Minister of Industry and Trade Phan Thi Thang, to further promote trade, brand building and brand development in the coming period, the ministry will strengthen the application of data and digital technologies; digitise market information and enterprise and product profiles; develop trade promotion activities on digital platforms; and step up promotion of the Viet Nam Value Programme, as well as recognised enterprises and products, on digital platforms and cross-border e-commerce channels.

To help translate these orientations on trade promotion and enterprise brand building and development into concrete action in the new period, Nhan Dan Newspaper and the Ministry of Industry and Trade, in coordination with VCCorp Joint Stock Company, have upgraded the interface of the Viet Nam Value special page.

The new interface has been developed with a multi-platform approach, combining official data with modern technology and artificial intelligence (AI) to provide a more visual, convenient and in-depth way of accessing information. This marks an important step in enhancing the effectiveness and value of the special page in the new period.

According to Phan Dang Tra My, Deputy General Director of VCCorp Joint Stock Company, recognition under the Viet Nam Value Programme represents significant value for an enterprise. The key is to ensure that this value is widely recognised and effectively leveraged in the market, enabling consumers and partners to easily access information about products and enterprise capabilities and establish connections when needed.

The upgraded special page is expected to enhance the promotion and utilisation of the value of national brands, broaden access to information on enterprises and products, and facilitate business connections and cooperation. This, in turn, will help expand business opportunities and strengthen the competitiveness of Vietnamese enterprises and brands.

The launch ceremony for the new interface of the Viet Nam Value special page at thuonghieuquocgia.nhandan.vn will take place at the National Convention Centre in Ha Noi on October 16.