Accordingly, people can visit the event at No. 62 Trang Tien Street, Hoan Kiem Ward, Ha Noi, to explore, learn about, and purchase speciality products of businesses from the Central Highlands during the three days of the programme.
The programme will feature signature products from Gia Lai and Quang Ngai provinces, ranging from coffee, cashew nuts and dried durian to Ngoc Linh ginseng, Ly Son garlic, traditional fish sauce, and edible bird’s nest products.
Alongside direct sales, a livestream session will run from 7 pm to 10.30 pm on October 23 on the TikTok channel of the Agency for Domestic Market Surveillance and Development to showcase participating products and provide an additional channel for reaching customers in the digital environment.
The programme is going to be jointly organised by the Agency for Domestic Market Surveillance and Development and the Government’s Youth Union, in collaboration with the Gia Lai Provincial Youth Union, the Quang Ngai Provincial Youth Union, TikTok Viet Nam and the National Payment Corporation of Viet Nam (NAPAS).
The programme is a regular activity to promote local specialities, connect products with consumers, and expand opportunities for consuming Vietnamese goods.
The opening ceremony of the programme is scheduled for 10 am on October 23. The event will remain open to the public until October 25.
