The videos focused on introducing diverse perspectives, colourful events and festivals, unique cuisine and new tourism products of Ho Chi Minh City. They aimed to inspire audiences to "pack their bags and go”, to see and experience the vitality of a young, lively, friendly, exciting and future-oriented city.
This was part of the programme to attract tourists to Ho Chi Minh City, themed “Welcome to Ho Chi Minh City”.
The videos have been broadcast during the golden hour frames from December 12-29 in Asia-Pacific and North American regions.
Ho Chi Minh City expected that the promotion through the international television channel CNN would continue to promote its image to key and potential markets around the world, contributing to attracting more foreign tourists to the city.
This is also a good sign marking the readiness of the city's tourism industry to welcome tourists and investors to Vietnam in general and Ho Chi Minh City in particular.
According to the online travel platform Booking.com, Ho Chi Minh City witnessed spectacular growth (+2,985 places) in room booking data from December 23, 2022, to January 1, 2023. As a result, the city ranked 12th among the top 15 most searched destinations by global tourists.