The festival features 100 pavilions introducing products under the One Commune One Product (OCOP) programme as well as many typical agricultural products and specialties of the localities and enterprises in the province.
The festival is expected to create an opportunity for enterprises, cooperatives, and production and business households to connect and expand distribution channels for the consumption of products, thus contributing to the effective implementation of the “Vietnamese people prioritise using Vietnamese goods” campaign.
Through the festival, the enterprises can capture and learn about the tastes of consumers and thereby apply appropriate farming, production and business strategies to meet the increasing demands of the market.
After four editions, the festival has expanded opportunities for exchange and cooperation, and attracted greater participation from agencies, manufacturers and businesses.
Ha Tinh's orange and agricultural products are trusted and favoured by both domestic and foreign customers.
