The exhibition draws the participation of nearly 100 domestic and foreign enterprises, and is featuring 300 pavilions.
On display are numerous products in different fields including LED equipment, machines and technology; advertising equipment, materials and gifts; printing materials and supplies; communication service; and decoration.
At this year’s event, the organising board launched an online advertisement page to support enterprises in introducing their products and services.
VIETAD has become the largest international exhibition in regards to advertising equipment and technology, establishing partnerships with the largest advertising exhibition in Asia.
In addition, VIETAD has affirmed its role in the Vietnamese advertising industry, becoming a forum for both domestic and foreign businesses to exchange their experience as well as seek new cooperative opportunities.
According to many experts, the free trade agreements that Vietnam has joined have fostered favourable conditions for Vietnamese enterprises to enter the regional and international markets.
Therefore, enterprises in advertising equipment and the technology industry should improve their capacity to exploit the efficiency of the exhibition to bring Vietnamese products to major markets such as ASEAN, the US, and Europe.
The exhibition will last until August 6.
