The annual event is part of the activities within the framework of the Korea International Travel Expo (KITE2021).
The expo will gather over 3,000 MICE industry professionals, along with with 300 local exhibition service providers, MICE tourism promotion agencies, management units, and travel businesses.
KME2021’s main theme will be the resumption of the tourism industry as well as new perspectives and trends in the post-COVID-19 era.
One of the most attractive activities during the expo will be a conference on digital technology as part of the rebound of the MICE Industry in the post-COVID-19 era. Participants can engage with the event via virtual form.
In addition, MICE tourism promotion boards are promising to showcase support programmes for each local convention bureau and MICE brand marketing as well as favourite new destinations.
KME2021 will also introduce visitors to unique experiences through virtual tours and a number of activities dedicated to rewarding tourists.