The programme will take place at 8 p.m. on September 19 on the grounds of Nhan Dan Newspaper overlooking Hoan Kiem Lake.
For its first edition, “Tan Da” joined forces with the “Ram Ro” campaign to present a special theme on the Moon season, bringing familiar elements of the Vietnamese Mid-Autumn Festival, including festival drums, lion dances, lanterns, lion heads, and memories of lantern processions, into a music and art space in the heart of Ha Noi’s Old Quarter. The programme features a number of artists with diverse musical styles, including young artist Dang Kim Thien Kim, singers Mac Mai Suong, Tuan Cry, and Vo Thu Ha, and the band 502 Ocean.
“Tan Da” is developed as part of a collaborative initiative between Nhan Dan Newspaper and BEAT Network, combining Nhan Dan Newspaper’s strengths in journalism, culture, and national standing with BEAT Network’s expertise in content creation, social media communications, connecting with young communities, and implementing multi-platform campaigns.
In recent years, Nhan Dan Newspaper has organised numerous large-scale arts, cultural, and social programmes, creating meeting points for the public from different generations. With “Tan Da,” this spirit is being continued in a more accessible way by bringing cultural and artistic experiences from large venues into an open, familiar, and easily accessible space in the heart of Ha Noi.
The grounds of Nhan Dan Newspaper’s headquarters at No. 71 Hang Trong Street, right beside Hoan Kiem Lake, feature a centuries-old banyan tree and are located within the city’s pedestrian zone, giving the site special value in terms of urban space and collective memory. Rather than simply serving as a venue, the space becomes part of the programme’s story, where the public can stumble upon music and art while strolling through the city at the weekend and take part completely free of charge. This also provides a way of bringing cultural activities closer to everyday life and narrowing the gap between the performance stage and the audience.
The programme runs for about 75–90 minutes and comprises a series of experiences. It opens with the festive atmosphere of the Mid-Autumn Festival, featuring a lion dance and a performance by a young artist, followed by musical performances showcasing the individual styles of young artists.
A highlight of “Tan Da” is the “Memories on the Trunk” segment, in which images are projected onto the more-than-300-year-old banyan tree using 3D mapping technology, creating a new layer of visual experience produced by Techcity.
In addition to creating a new meeting point for the public, “Tan Da” also aims to become an open stage where young artists and bands with distinctive styles can introduce their music to wider audiences. Through each edition, the programme hopes to introduce new faces, encourage independent musical styles, and create more opportunities for young talents to perform, gain exposure, and gradually connect with the public.
Through “Tan Da,” a space long associated with the image of Nhan Dan Newspaper at No. 71 Hang Trong Street is being reimagined, becoming a place where cultural stories can be heard, seen, felt, and further created by today’s generation. From music and visual art to community spaces, the programme seeks to create a meeting point between heritage and contemporary culture, memory and creativity, and young artists and the public.
