The Ministry of Industry and Trade organised a ceremony at the Co.opmart supermarket in Hanoi on November 13 to kick off the “Pride of Vietnamese goods - Quintessence of Vietnamese goods” week at Co.opmart's distribution system.
This is one of the key activities of the “Pride of Vietnamese goods - Quintessence of Vietnamese goods” programme 2022 under the project on developing the domestic market in association with the "Vietnamese people give priority to using Vietnamese goods" campaign in 2021-2025 period, as approved by the Prime Minister in Decision No. 386/QD-TTg, dated March 17, 2021.
Responding to the “Pride of Vietnamese goods - Quintessence of Vietnamese goods” week at the distribution system, Co.opmart supermarkets in Hanoi have held many promotional activities, direct experience of Vietnamese products and goods, and an exchange programme to learn about Vietnamese products and brands.
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| The stalls of domestic agricultural products with promotions at Co.opmart Ha Dong (Hanoi). (Photo: VNA) |
This programme is organised annually by the Ministry of Industry and Trade on a national scale with activities to stimulate consumption of Vietnamese goods with many incentives, promotions and discounts.
Through the programme, consumers will have many opportunities to shop and consume quality Vietnamese goods for the upcoming New Year and the Lunar New Year.
The event is also considered the biggest annual highlight of Saigon Co.op for domestically produced goods, with a focus on reducing product prices, especially for essential products, to support direct consumption for customers. It aims to help improve the prestige and increase the purchasing power of made in Vietnam products and is expected to attract the enthusiastic response of a large number of consumers.
