Viet Nam’s ancient town of Hoi An has been named the most beautiful historic centre in Asia by French online travel platform Tourlane, placing it alongside globally acclaimed destinations such as Krakow in Poland, Avignon in France, and Cartagena in Colombia.

From a bustling and renowned trading port in the 15th and 16th centuries, the ancient town of Hoi An, central Da Nang City, has become a world-famous tourist destination. However, the growing number of tourists has overwhelmed the area, placing considerable pressure on conservation and restoration efforts.