Viet Nam’s retail market was estimated to reach a scale of around 269 billion USD in 2025, with total retail sales of goods and consumer service revenue rising by 9–10% year on year, the fastest growth rate recorded in the past five years, excluding the period of disruption caused by the pandemic.

According to the Overview Report on Viet Nam's Domestic Market 2025 recently released by the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade, the scale of Viet Nam’s retail market for goods and services in 2025 reached more than 7 quadrillion VND, up around 10% compared with 2024.

According to data from the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade, e-commerce is playing a pivotal role in promoting the development of Viet Nam’s retail market. It not only contributes to revenue growth but also expands market access and promotes digital consumption.

The Prime Minister has just issued Decision No. 2326/QD-TTg approving the Strategy for developing the Vietnamese retail market to 2030, with a vision to 2050.