According to data from the Agency for Domestic Market Surveillance and Development under the Ministry of Industry and Trade, e-commerce is playing a pivotal role in promoting the development of Viet Nam’s retail market. It not only contributes to revenue growth but also expands market access and promotes digital consumption.

The Prime Minister has just issued Decision No. 2326/QD-TTg approving the Strategy for developing the Vietnamese retail market to 2030, with a vision to 2050.