Viet Nam’s tourism brand has shifted from a “potential destination” to a “chosen destination” on the global tourism map. This achievement reflects the industry’s collective efforts, while also posing ever-higher demands on the quality of growth and sustainability of development.

A high-level tourism forum themed “Shaping the future of tourism: Towards digital and green transformation” was held in Ho Chi Minh City on September 4. Deputy Prime Minister Mai Van Chinh attended and delivered a keynote address.