Capitalising on the market gateway position of Ho Chi Minh City while harnessing the distinctive natural and cultural resources of the Northwest region, this regional partnership is expected to generate fresh momentum for sustainable growth and elevate the national tourism brand.

Phu Quy special zone, an island district off the south-central coast of Viet Nam, is capitalising on its strong marine economy potential, particularly in tourism and fisheries, to transform the island’s economy, improve local livelihoods and position itself as a key sea-based economic hub.

The trip is of profound importance, both in substance and symbolism, as it comes at a time when Sri Lanka and Viet Nam – two long-standing friends with over five and a half decades of diplomatic relations – are seeking to elevate their traditional goodwill into a more dynamic and forward-looking partnership.

The Viet Nam National Authority of Tourism (VNAT) said the figures highlight the country’s rising profile as a safe, stable and increasingly compelling destination. It is the first time Viet Nam has surpassed 2 million foreign arrivals for four straight months, and the first time the January – April tally has reached 8.8 million.

Perched at nearly 1,800 metres above sea level in the vast north-western highlands, Ngoc Chien Commune in Son La Province has preserved almost intact its natural ecosystem and indigenous culture. Hot mineral springs, tranquil villages, hillsides blanketed in blossoms, and an unhurried pace of life combine to create a truly distinctive landscape.

First Lady of the Republic of Korea Kim Hea Kyung attended the Korea Culture and Tourism Festival 2026 with a wide range of vibrant activities in Ha Noi on April 23, as part of President Lee Jae Myung’s state visit to Viet Nam.

Prime Minister of Slovakia Robert Fico left Ha Noi on the early morning of April 14, concluding his three-day official visit to Viet Nam at the invitation of Prime Minister Le Minh Hung.

Viet Nam promoted its tourism potential at the 29th Travel and Vacation Show in Canada, which took place over the weekend with the participation of the Vietnamese Embassy, diplomatic missions, travel companies, airlines and tourism promotion organisations.

Building on the success of its previous 19 editions, the 2026 Ho Chi Minh City International Travel Expo (ITE HCMC) has officially been launched, marking its 20th anniversary under the theme “Vibrant Connectivity – Global Destination.”

The central city of Hue is rolling out a vibrant line-up of cultural, culinary and coastal tourism events this April as part of Hue Festival 2026, organised under a year-round four-season format, with the Summer Festival set to run from April through June.

A high-level delegation from the National Council of the Solidarity Front for the Development of Cambodia Motherland (SFDCM) paid a working visit to the northern province of Ninh Binh on March 22, as part of their ongoing trip to Viet Nam.

Asia is emerging as one of the regions attracting the greatest interest from French travellers in 2026, with Viet Nam ranking among the most searched destinations, according to a recent survey.

The Ministry of Foreign Affairs, in coordination with the Gia Lai provincial People’s Committee, held an international press briefing in Hanoi on March 5 to introduce the Visit Viet Nam Year – Gia Lai 2026 under the theme "Mountains embrace the Sea".

Nearly 80 Vietnamese enterprises are showcasing their tourism products and services at ITB Berlin 2026, held in Germany from March 3 to 5.

Viet Nam’s tourism sector recorded a vibrant and safe performance during the nine-day Lunar New Year (Tet) holiday of 2026, serving an estimated 14 million visitors, up 12% year-on-year, according to the Viet Nam National Authority of Tourism (VNAT).

Drawing on personal experience and memories of the former imperial capital, Vo Ca Dao has sought to distil them into 100 things worth trying when visiting Hue. These are not only suggestions for first-time visitors, but also a way of telling the story of Hue through everyday life.

Quy Nhon in Gia Lai province has been honoured with the ASEAN Clean Tourist City Award 2026, marking the third time it has received this prestigious regional recognition, according to Nguyen Thi Thanh Lich, Vice Chairwoman of the provincial People’s Committee.

A photo exhibition titled "Celebrating the Party, the Spring, and the Success of the 14th National Party Congress" opened on January 28 at the 29 Hang Bai Exhibition Hall in Ha Noi.

Viet Nam recorded the highest growth rate in international arrivals in Southeast Asia in 2025, far outpacing other destinations in the region, according to the Viet Nam National Authority of Tourism (VNAT), citing data from the ASEAN Secretariat.

As an annual event dedicated exclusively to the tourism sector in Southeast Asia, the ASEAN Tourism Forum provides an opportunity for countries to exchange perspectives, share experiences, jointly review developments in the sector and propose recommendations to promote the sustainable growth of tourism across the entire region.