Viet Nam is moving to turn tourism into a spearhead economic sector and a new growth driver for double-digit economic growth, with a shift from volume-based expansion to a quality- and value-driven model, Secretary of the Party Central Committee and Deputy Prime Minister Pham Thi Thanh Tra has said.

The Moc Chau Cultural and Tourism Week 2026 and the Son La International Brocade Festival opened in Moc Chau ward, the northern mountainous province of Son La on August 31 as part of activities marking the 81st anniversary of Viet Nam’s National Day (September 2, 1945–2026).

With the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism”, World Tourism Day 2026 reflects one of the defining transformations of our time.

Vietnamese Ambassador Nguyen Thanh Le presented a copy of his credentials to Kyrgyzstan’s Deputy Foreign Minister Meder Abakirov in Bishkek on August 17, officially beginning his tenure as Viet Nam’s Ambassador to Kyrgyzstan.

Australia is emerging as one of Viet Nam’s key tourism source markets, with visitor arrivals steadily increasing, staying longer, spending relatively more, and showing strong interest in local culture, cuisine, nature and authentic experiences.

Viet Nam stands ready to share its experience with Timor-Leste as the ASEAN newest member prepares to assume the ASEAN Chairmanship in 2029, Chargé d'Affaires of Viet Nam to Timor-Leste Pham Binh Dam said during a meeting with Timor-Leste's Deputy Prime Minister Francisco Kalbuadi Lay in Dili, Timor-Leste, on July 13.

Selecting outstanding products under OCOP (One Commune One Product) programmes in Khanh Hoa Province—those closely associated with indigenous knowledge, regional culture and distinctive local resources—as tourism ambassadors is expected to promote the province’s image on both the national and international tourism maps. The initiative also aims to expand market access and enhance product value.

Capitalising on the market gateway position of Ho Chi Minh City while harnessing the distinctive natural and cultural resources of the Northwest region, this regional partnership is expected to generate fresh momentum for sustainable growth and elevate the national tourism brand.

Phu Quy special zone, an island district off the south-central coast of Viet Nam, is capitalising on its strong marine economy potential, particularly in tourism and fisheries, to transform the island’s economy, improve local livelihoods and position itself as a key sea-based economic hub.

The trip is of profound importance, both in substance and symbolism, as it comes at a time when Sri Lanka and Viet Nam – two long-standing friends with over five and a half decades of diplomatic relations – are seeking to elevate their traditional goodwill into a more dynamic and forward-looking partnership.

The Viet Nam National Authority of Tourism (VNAT) said the figures highlight the country’s rising profile as a safe, stable and increasingly compelling destination. It is the first time Viet Nam has surpassed 2 million foreign arrivals for four straight months, and the first time the January – April tally has reached 8.8 million.

Perched at nearly 1,800 metres above sea level in the vast north-western highlands, Ngoc Chien Commune in Son La Province has preserved almost intact its natural ecosystem and indigenous culture. Hot mineral springs, tranquil villages, hillsides blanketed in blossoms, and an unhurried pace of life combine to create a truly distinctive landscape.

First Lady of the Republic of Korea Kim Hea Kyung attended the Korea Culture and Tourism Festival 2026 with a wide range of vibrant activities in Ha Noi on April 23, as part of President Lee Jae Myung’s state visit to Viet Nam.

Prime Minister of Slovakia Robert Fico left Ha Noi on the early morning of April 14, concluding his three-day official visit to Viet Nam at the invitation of Prime Minister Le Minh Hung.

Viet Nam promoted its tourism potential at the 29th Travel and Vacation Show in Canada, which took place over the weekend with the participation of the Vietnamese Embassy, diplomatic missions, travel companies, airlines and tourism promotion organisations.

Building on the success of its previous 19 editions, the 2026 Ho Chi Minh City International Travel Expo (ITE HCMC) has officially been launched, marking its 20th anniversary under the theme “Vibrant Connectivity – Global Destination.”

The central city of Hue is rolling out a vibrant line-up of cultural, culinary and coastal tourism events this April as part of Hue Festival 2026, organised under a year-round four-season format, with the Summer Festival set to run from April through June.

A high-level delegation from the National Council of the Solidarity Front for the Development of Cambodia Motherland (SFDCM) paid a working visit to the northern province of Ninh Binh on March 22, as part of their ongoing trip to Viet Nam.

Asia is emerging as one of the regions attracting the greatest interest from French travellers in 2026, with Viet Nam ranking among the most searched destinations, according to a recent survey.

The Ministry of Foreign Affairs, in coordination with the Gia Lai provincial People’s Committee, held an international press briefing in Hanoi on March 5 to introduce the Visit Viet Nam Year – Gia Lai 2026 under the theme "Mountains embrace the Sea".