Drawing on personal experience and memories of the former imperial capital, Vo Ca Dao has sought to distil them into 100 things worth trying when visiting Hue. These are not only suggestions for first-time visitors, but also a way of telling the story of Hue through everyday life.

Quy Nhon in Gia Lai province has been honoured with the ASEAN Clean Tourist City Award 2026, marking the third time it has received this prestigious regional recognition, according to Nguyen Thi Thanh Lich, Vice Chairwoman of the provincial People’s Committee.

A photo exhibition titled "Celebrating the Party, the Spring, and the Success of the 14th National Party Congress" opened on January 28 at the 29 Hang Bai Exhibition Hall in Ha Noi.

Viet Nam recorded the highest growth rate in international arrivals in Southeast Asia in 2025, far outpacing other destinations in the region, according to the Viet Nam National Authority of Tourism (VNAT), citing data from the ASEAN Secretariat.

As an annual event dedicated exclusively to the tourism sector in Southeast Asia, the ASEAN Tourism Forum provides an opportunity for countries to exchange perspectives, share experiences, jointly review developments in the sector and propose recommendations to promote the sustainable growth of tourism across the entire region.

During the 2021-2025 period, the tourism sector recorded impressive growth, contributing 6-8% of GDP each year and emerging as a bright spot in Viet Nam’s socio-economic picture. Over the past five years, Viet Nam welcomed nearly 55 million international visitors and served almost 500 million domestic tourists, with total revenue estimated at 3.2 quadrillion VND (121.6 billion USD).

After the administrative merger, An Giang Province has become a province endowed with rich natural resources, creating strong advantages for tourism development. In the first days of 2026, the sharp increase in visitor numbers to An Giang is an encouraging signal for the tourism sector.

The Sydney Morning Herald (Australia) has recently published an article noting that a growing number of Australian travellers, as well as visitors from around the world, are choosing Viet Nam as their destination. The fact that Viet Nam officially welcomed its 20-millionth international visitor of the year on December 15, 2025, marked an important milestone in the history of the country’s tourism industry.

Deputy Prime Minister Mai Van Chinh on January 13 chaired a meeting of the State Steering Committee for Tourism, calling for new policies to remove institutional barriers hindering tourism development in 2026.

In 2025, Viet Nam’s tourism sector focused on implementing key tasks and solutions for tourism development and achieved significant accomplishments, emerging as one of the pillars driving the country’s economic growth.

Thousands of domestic and international tourists flocked to tourist attractions across Viet Nam during the New Year holiday from January 1 to 4.

Viet Nam’s tourism sector recorded strong momentum during the New Year 2026 holiday from January 1–4, welcoming an estimated 3.5 million visitors nationwide, according to the Viet Nam National Authority of Tourism (VNAT).

Tourist arrivals, both domestic and international, to the northeastern province of Quang Ninh rose sharply during the first three days of the New Year 2026 holiday, according to the provincial Department of Culture, Sports and Tourism.

The extended 2026 New Year holiday, coupled with warm weather, proved ideal for sightseeing and outdoor activities. Making the most of this period, people travelled to destinations with stunning landscapes and rich cultural appeal to relax and explore, helping to energise the tourism market from the very first days of the year.

A new tourism product was launched in Lung Cu commune, Tuyen Quang province, on January 2, offering visitors a horseback trekking experience in Viet Nam’s northernmost area.

Against the broader backdrop of the global tourism recovery, Viet Nam is emerging as a highly promising destination, with the year 2025 marking a period of remarkable growth for the country’s tourism industry.

 Construction of a park golf cluster at the NovaWorld Phan Thiet tourism, resort and entertainment complex in Lam Dong province officially commenced on December 20, marking a new development in efforts to expand the golf–entertainment–tourism ecosystem in Viet Nam in line with international standards.

Amid the festive atmosphere of the 2025 Minsk International Charity Christmas Fair in Belarus ahead of the New Year, the Vietnamese booth has stood out as a popular destination, featuring vivid decorations and showcasing images of Viet Nam’s land, people, tourism and cuisine.

In response to the demand for rapid and sustainable growth in the country’s new development phase, Party committees at all levels promptly issued directives to realise the resolutions of their congresses through action programmes linked with specific projects.

The Ao dai and traditional attire are making a strong return in contemporary life, gradually becoming new cultural tourism elements. From festivals and parades to tours exploring craft villages and museums, this trend enriches tourism products, evokes cultural pride, and contributes to the sustainable development of cultural industries.