Viet Nam's exports have maintained robust growth, but growing uncertainties in the global economy, together with increasing technical barriers, green standards and rising trade protectionism, are creating an urgent need to modernise trade promotion in order to unlock new export growth opportunities.

The Hue Festival Trade Fair 2026 officially opened on June 12 at the Hue City Culture and Sports Square, featuring 240 booths and bringing together businesses, cooperatives and trade promotion organisations from across the country.

Representatives of Belgian and European businesses have expressed growing interest in expanding trade and investment cooperation with Viet Nam, heard at a seminar held in Brussels on May 19.

Malaysia is paying close attention to Viet Nam’s Doi Moi (Renewal) reforms, particularly in land policies, rice production technologies and seafood industry development, as both sides seek to expand practical cooperation.

The state visit to China by Party General Secretary and President To Lam is expected to open up new opportunities and inject fresh momentum into the sustainable development of bilateral trade ties.

2025 marked a landmark year for Viet Nam’s agricultural sector, with agro-forestry-fishery export turnover hitting a record 70.09 billion USD, far surpassing the Government’s target of 65 billion USD. Nguyen Minh Tien, Director of the Viet Nam Trade Promotion Centre for Agriculture, spoke to Nhan Dan Newspaper about this achievement and the road ahead.

Amid growing export headwinds, the first Glorious Spring Fair 2026 is shaping up as more than a traditional exhibition, emerging as a form of “soft infrastructure” for trade promotion, particularly for Viet Nam’s high-potential yet underdeveloped Halal industry.

Viet Nam and Brazil have taken a step toward strengthening bilateral trade and business ties with the signing of a memorandum of understanding (MoU) between two leading business promotion organisations.

A conference on promoting trade, investment and business connectivity between Vietnamese and Chinese (Guangxi) businesses took place in Ha Noi, on the afternoon of November 26.

Prime Minister Pham Minh Chinh has asked the Ministry of Industry and Trade to build on the success of the first Autumn Fair to develop a professional, modern and effective model for annual autumn fair, while quickly submitting a proposal for organising the inaugural Spring Fair in 2026.

Minister of Finance Nguyen Van Thang is leading a delegation to attend investment promotion events in the UK and Italy from September 14 to 21, aiming at bolstering collaboration in the areas of finance, investment, and trade to develop the Viet Nam – Europe ties in a deeper and more substantive fashion.

The central province of Gia Lai held a trade promotion conference in Pleiku ward on August 18, seeking to promote export of its key agricultural products to China.