Sam Son Sea Tourism Festival 2019 opens

The 2019 Sam Son Sea Tourism Festival officially kick-started with a colourful opening ceremony in the central province of Thanh Hoa on April 13 evening, marking the beginning of a new tourism season in the coastal city of Sam Son.

A performance on the opening night of the 2019 Sam Son Sea Tourism Festival.
A performance on the opening night of the 2019 Sam Son Sea Tourism Festival.

The opening-night stage was magnificently transformed into a precious pearl with brilliant colours from the sea. The story of Sam Son was recreated with dances, colours and music during the 90-minutes of an art programme, which featured the participation over 200 artists and actors, including a range of celebrities in Vietnamese showbiz.

Videos advertising Sam Son’s tourism potential and strength were also screened, providing the audience with an overview of Sam Son’s development achievements.

Earlier the same day, a street carnival took place along Sam Son’s coastal route from 9.30 to 11.30 in the morning and from 4 to 6 in the afternoon, entertaining locals and tourists with colourful flower carriages and dances by professional European artists.

A colourful carnival creates an animated atmosphere on Sam Son streets.

In addition, the festival will also feature various cultural and sporting activities, including table tennis, badminton and tennis competitions, a Sam Son open golf tournament and a bicycle race, among others.

During the sea tourism year 2019, Sam Son strives to welcome more than 4.8 million tourists.