Accordingly, the strongest prospects for French firms lie in higher value-added products and solutions, including processed food, equipment for hi-tech agriculture, corporate digital solutions and healthcare. Viet Nam is also considered an important link in the Southeast Asian value chain, opening broader access to the ASEAN market.
Amid volatility in global trade flows, a large share of French exporters still gravitates toward familiar markets such as Germany, the US and China. However, Bpifrance believed that export growth in the coming time may come from markets that still offer ample room for development and where competition is not yet saturated.
According to Bpifrance, an effective export strategy in 2026 should look beyond over-reliance on traditional partners and actively pursue destinations demonstrating clear demand and long-term growth potential.
