According to the High-Quality Vietnamese Goods Business Association, this is an important annual event aimed at supporting enterprises to enhance their international promotion capacity, access regional and global markets, and learn about effective production-business models in Thailand.
The participating enterprises came from various provinces and cities across the country, such as: Ho Chi Minh City, Binh Duong, Tay Ninh, Tien Giang, Dong Thap, Tra Vinh, Ha Noi, Quang Ninh, Gia Lai, Dak Lak, Binh Thuan, and Ca Mau.
The enterprises were divided into two groups. Group 1 included 13 enterprises directly taking part in the exhibition and introducing products at Thaifex 2025. Group 2 comprised 14 enterprises participating in a field trip programme for practical learning and business networking in eastern Thai provinces such as Rayong, Chanthaburi, and Chonburi.
Vu Thi Kim Hanh, Chairwoman of the High-Quality Vietnamese Goods Business Association, stated that through previous editions of the event, many enterprises in the delegation had undergone significant changes, from product and packaging design and capability profile preparation to storytelling and communicating core values to the international market.
“At Thaifex 2025, enterprises are not only here to showcase, but to assert their uniqueness, connect for exports and, above all, to update themselves on rapidly changing post-pandemic consumer trends,” Kim Hanh said.
According to Vu Thi Kim Hanh, the fair is not just a trade exhibition but has also become a real-life training ground for Vietnamese enterprises.
With a population of over 70 million and increasing purchasing power, Thailand is a high potential destination. However, to effectively access this market, Vietnamese enterprises must overcome challenges related to technical barriers in quality and consumer preferences. This requires enterprises to improve product quality, stay informed about market trends, and build sustainable strategies.
