The carrier was also named in the top 5 businesses with the best brand strength growth.
The list of Vietnam's top 100 most valuable brands in 2023 is the result of an independent survey by Brand Finance, the world's leading brand valuation consulting company.
The survey, which was carried out based on its market research data, aims to create opportunities for Vietnamese businesses to understand more about the importance of sustainable brand development.
According to Brand Finance, Vietnam Airlines has been among the top of the country’s most valuable brands for many years in a row.
In 2022, Vietnam Airlines bagged many domestic and international awards such as World's Leading Cultural Airline, Asia's Leading Airline - Economy Class, Asia's Leading Airline Brand, and Vietnam Value 2022.
In May this year, Vietnam Airlines was chosen by AirlineRatings as one of the 20 best airlines in the world in 2023.
