This year event saw the participation of more than 600 enterprises from 15 countries and territories and 51 provinces and cities in Vietnam.
The travel mart, which took place from April 13-16, featured452 booths and offered about 10,000 tours and tourism products at discounted rates.
VITM 2023 also organised 20 tourism promotion events, conferences, and seminars, contributing to the recovery of the international tourism market and stimulating domestic tourism.
The travel mart achieved positive results, with 25% of participants saying they were very satisfied with the mart, 72.5% saying they were satisfied, and only 0.3% saying they were not satisfied.
About 91% of businesses and tourism promotion organisations said they will continue participating in VITM 2024.
