Held under the theme “Connecting the Essence of Vietnamese Culinary Culture,” the festival transforms its venue into a seamless cultural landscape reflecting the country’s three regions. Each zone unfolds a distinct chapter of Viet Nam’s culinary heritage, from the Northwest highlands and Central region to coastal cuisine, royal court delicacies, Southern fare, rice-based traditions and folk cakes, tea culture, Northern flavours, plant-based cuisine, and a “borderless cuisine” space. This international zone features contributions from the Consulates General of the Netherlands and Thailand, alongside global partners, offering a multi-sensory gastronomic experience.
Nguyen Thi Anh Hoa, Chairwoman of Saigontourist Group and head of the festival steering committee, said the event goes beyond a conventional food fair, positioning itself as a platform to connect heritage values, celebrate cultural identity and elevate Vietnamese cuisine on the world stage.
Beyond its culinary appeal, the festival presents a diverse cultural line-up, including Cham dance, bai choi singing, Hue folk music, call-and-response performances, Central Highlands gong shows and xoe dance, alongside street magic and contemporary music. Visitors can also engage with traditional craft villages, observe artisans at work and experience hands-on activities such as making folk cakes, weaving conical hats and crafting pottery.
The venue is further enlivened by thoughtfully designed check-in spaces and thematic installations that recreate traditional festival settings and showcase regional identities.
Running from March 26 to 29, the event also highlights a series of key activities, including the honouring of 10 chefs behind signature regional dishes, recognition of 10 standout mixologists, and a Top 10 contest for the most dynamic and creatively designed booths.
