The event was jointly organised by Viet Nam Trade Promotion Agency (Vietrade), the Viet Nam Trade Office in Japan and the ASEAN–Japan Centre (AJC).
Opening the event, Bui Quang Hung, Vietrade Deputy Director, noted that Viet Nam has deeply integrated into the global economy, having signed 17 free trade agreements with over 60 countries and territories, covering about 60% of global GDP.
He highlighted Japan as one of Viet Nam’s most important economic partners, with steady trade growth and ongoing economic exchanges creating valuable opportunities for both sides.
AJC Secretary General Kunihiko Hirabayashi emphasised Viet Nam’s long-standing appeal as a key investment destination for Japanese businesses, citing its young and capable workforce, competitive production costs, strategic location, and proactive engagement in new-generation FTAs. He reaffirmed that even amid global uncertainties, Viet Nam remains a reliable and strategic partner for Japan, continuing to play a prominent role in global trade and value chains.
The AJC leader outlined potential areas for future collaboration between the two nations, including green and eco-friendly products, joint branding efforts to combine Viet Nam’s manufacturing prowess with Japan’s reputation for reliability, and coordinated expansion into emerging markets to strengthen supply chains. In the healthcare sector, he noted Viet Nam’s growing demand and its potential as a promising partner in pharmaceutical and medical equipment R&D.
Beyond investment, Hirabayashi described Viet Nam as an ideal place to live, praising its rich culture, hospitable people, world-class cuisine, tourist destinations, and improving infrastructure and education.
Nguyen Thi Thu Thuy, Deputy Director of the Vietrade's Centre for Trade and Investment Promotion, highlighted Viet Nam’s advantages as an investment destination amid global supply chain shifts. She pointed to its strategic location, developed ports, competitive labour and costs, and strong export offerings. Thuy underscored the government’s commitment to administrative reform, infrastructure development, and business support.
She cited a JETRO survey showing Viet Nam as the top expansion choice among ASEAN nations, with over 60% of Japanese firms planning to grow their presence there. Viet Nam, she noted, is strategically targeting high-tech, eco-friendly, and high-efficiency FDI projects that promote technology transfer and global integration.
Thuy emphasised the Viet Nam Trade Office in Japan’s role in connecting businesses, providing market insights, and resolving trade issues. The office collaborated with Vietrade and AJC to organise the event and boost bilateral trade and investment.
Following the plenary session, 27 Vietnamese companies took part in B2B meetings with Japanese firms. The sessions saw promising connections formed across various sectors, including agriculture and food such as cassava starch, dried and frozen seafood, tea, coffee, spices, snacks, fruits, as well as mechanical and electronic components, construction materials, household goods, handicrafts, and fragrances.
