Viet Nam Tourism Destinations Joint Stock Company launched the Heritage Passport on August 13. The product combines heritage values, technology, and travel experiences, offering a new approach to exploring museums, artefacts, and historical stories.
According to La Nhat Thanh, Deputy General Director of Viet Nam Tourism Destinations Joint Stock Company and Director of the Pho Museum, the Heritage Passport journey at its launch is divided into three chapters, corresponding to three iconic stories: resilience through the history of Viet Nam’s struggle at the War Remnants Museum; the transformation of the land over more than three centuries at the Ho Chi Minh City Museum; and the familiar cultural identity of Vietnamese cuisine at the Pho Museum.
These three destinations not only represent three different facets of the beauty of Ho Chi Minh City but also help visitors gain a deeper understanding of the values that have shaped Viet Nam’s people and culture. Through direct experiences at each stop, visitors will not simply observe but genuinely experience the people and culture and carry precious memories of heritage with them after their journey.
To ensure that the journey is not confined to the pages of the passport, the Heritage Passport is also integrated with NFC technology. With a single tap, visitors can access a digital space, continue exploring information and connect with their journey. The technology allows experiences that may appear to have ended to be revisited, preserved, and personalised for each visitor.
At the launch event, guests had the opportunity to experience the Heritage Passport journey directly using NFC technology. By interacting with the device, users could begin their journey, access information, and record their experiences at each connected destination.
One of the highlights of the programme was the presentation of the first Heritage Passports to distinguished guests, representatives of management agencies and strategic partners. Guests had the opportunity to visit the museums, experience NFC technology firsthand, learn how to use the Heritage Passport and meet the project team.
Through cooperation among cultural organisations, museums, technology companies, and tourism businesses, the project aims to establish a heritage experience ecosystem to make cultural values more accessible to the public while creating more opportunities for people to discover them as part of their travels.
