The 2025 K–Viet Nam Pop-up Festa in Dalat (K-Market Viet Nam 2025) opened at Lam Vien Square in Xuan Huong - Da Lat ward of the central province of Lam Dong on November 8.
The event features a series of cultural and trade exchange activities between Viet Nam and the Republic of Korea (RoK), with more than 100 Lam Dong and Korean enterprises showcasing typical products from both sides.
Jointly organised by the Lam Dong Centre for Investment, Trade and Tourism Promotion and Korean partners, the event aims to enhance cultural, trade, tourism, and investment cooperation, expand markets, and promote Lam Dong’s distinctive products.
It also serves to introduce the images of culture and people of Da Lat and Lam Dong to international friends through art, music and cultural performances.
Speaking at the opening ceremony, Vice Chairman of the Lam Dong People’s Committee Dinh Van Tuan affirmed that Viet Nam – RoK relations have grown strongly and comprehensively in recent years, with the RoK being one of Lam Dong’s strategic partners.
Korean enterprises have actively invested and cooperated in the province, while Korean tourists account for over 60% of Lam Dong’s total international visitors annually, he noted.
He stressed that the K-Market Viet Nam 2025 serves as a crucial bridge for enterprises from both countries to meet, exchange, and expand trade and cultural ties. The event is expected to result in numerous memoranda of understanding (MoUs) and cooperation agreements, helping elevate Lam Dong – RoK relations to a new level.
Running from November 7 to 9, the programme features a variety of cultural and trade exchange activities, including evening performances by well-known Vietnamese and Korean artists.
On November 8, 37 MoUs were signed between Lam Dong and Korean enterprises across multiple areas.
