As part of the year-long commemoration campaign, the MV brings a fresh, youth-centred perspective to a diplomatic milestone that has shaped the course of both nations.
“Never Before” revisits key milestones in the US–Viet Nam relationship while highlighting the next generation as the most vivid reflection of the partnership today.
Through Suboi’s distinct voice and contemporary visual expression, the MV speaks to young audiences, celebrating their imagination, ambition, and global outlook, and reframes the anniversary as an ongoing journey shaped by their creativity and aspirations.
By tracing the progress of the past three decades, the MV underscores how far the two nations have come and the shared promise that lies ahead, serving as both a tribute to enduring cooperation and an invitation to continue building the next chapter through innovation, connection, and cultural exchange.
“As we celebrate 30 years of US - Viet Nam relations, we are proud to connect with young people through creativity. Suboi’s contribution helps bring the story of our partnership to life in a contemporary form, reaffirming the significant role youth will play in shaping our shared future,” said US Ambassador to Viet Nam Marc E. Knapper.
The artistic direction of “Never Before” blends the modern rhythm of rap with gentle touches of traditional Vietnamese instruments, creating a style that feels modern yet rooted in heritage. This approach brings warmth to a subject often presented in a formal way, allowing the energy of hip-hop to coexist with the elegance and cultural pride of Viet Nam.
Suboi expressed her honour in contributing to this anniversary celebration: “It is a great honour for me to contribute to the celebration of 30 years of US - Viet Nam relations. The MV “Never Before” conveys the spirit, energy, and aspirations of today’s Vietnamese young generation. I hope it inspires them to celebrate not just how far the partnership has come but also look toward the future with confidence and to see the possibilities that collaboration can bring.”
The MV “Never Before” is now available on Facebook, YouTube and Instagram.
