After nearly six decades of establishment and development, the Viet Nam National Fine Arts Museum, home to more than 20,000 artefacts, including nine recognised as National Treasures, is entering a new era of transformation through the adoption of technology and digital innovation.

Great national unity is a core element that determines the success of the cause of national construction and defence. Today’s digital social environment offers numerous opportunities, but also presents considerable challenges, requiring changes in both thinking and methods of construction to further strengthen the unity of the entire nation.

The vibrant cultural essence of Southern Viet Nam was vividly recreated at the themed booth “The Colours of Southern Traditional Markets,” organised by the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) on Nguyen Hue Walking Street in Ho Chi Minh City in recent days.