Speaking at the meeting, Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Party Central Committee’s Commission for Publicity, and Chairman of the Viet Nam Journalists Association Le Quoc Minh warmly welcomed the delegation and affirmed that cooperation between the two organisations had continued to deepen. Their collaboration extended beyond professional journalism and newsroom practices to include cultural and sporting activities, helping strengthen exchanges and solidarity among journalists from the two countries.
Addressing the challenges facing journalism today, Chairman of the Viet Nam Journalists Association Le Quoc Minh stressed the need for news organisations to proactively innovate in response to rapid technological advances and changing patterns of news consumption. Artificial intelligence (AI) is having a far-reaching impact on content production, information distribution, and audience engagement.
The Viet Nam Journalists Association has worked with the World Association of News Publishers (WAN-IFRA) to organise the WAN-IFRA Viet Nam International AI Forum 2026, providing an opportunity to exchange international experience on AI adoption, technological transformation, and the future of journalism in the digital age.
At the Viet Nam Press Forum held in June, the Viet Nam Journalists Association introduced 10 guidelines on the use of AI in newsrooms. The association has also organised AI training courses for approximately 3,500 journalists.
Norrinee Ruangnoo said that the two journalists’ associations had maintained regular exchanges under a memorandum of understanding, helping consolidate the longstanding and positive relationship between the journalism communities of Viet Nam and Thailand.
She emphasised that, in the face of shared challenges, the two sides should meet frequently, exchange experience, deepen mutual understanding, and promote sustainable cooperation.
According to representatives of the Thai Journalists Association, media delegates from various countries had recently focused their deliberations on two prominent issues: the impact of AI on journalism, and the ability of news organisations to adapt and remain competitive amid pressure from digital platforms such as Facebook, Google, and other social networks. These issues, they noted, warranted further discussion in the coming period.
