For example, when translated into clear, approachable media language, specialised research on quantum science, renewable energy, green consumption and artificial intelligence (AI) can be popularised among the public and translated into practical actions such as saving energy, protecting the environment and using AI responsibly.
Communication is the pathway through which science gradually becomes a way of life, a mode of thinking and a pattern of behaviour for society at large. In the social sciences, communication not only reflects research achievements but also serves as a bulwark in defending the Party’s ideological foundation and countering wrongful or hostile views.
Through each article and publication, the media have sown the seeds of truth, goodness and beauty, contributing to the building of a humane, humanistic society with aspirations for development.
From science communication, policymakers can identify policy gaps and make timely adjustments to support more harmonious, transparent and sustainable social development.
In recent years, many press organisations have expanded their coverage to disseminate scientific knowledge. Reporting on conferences, seminars, business models applying research results, and policy advisory reports helps the public appreciate the practical utility of science.
At the same time, it encourages enterprises to approach scientists proactively, seek collaboration and invest in turning research outcomes into products that serve society. Through interaction with the public, science communication also reflects societal needs, suggesting relevant topics for researchers.
From science communication, policymakers can identify policy gaps and make timely adjustments to support more harmonious, transparent and sustainable social development. In the context of digital transformation and rapid AI advances, science communication is also a driver of innovation.
Timely information about policies, research support mechanisms, investment funds and national programmes strengthens confidence and capacity within the scientific community.
Effective science communication requires close coordination between media organisations, research units and scientists. Openness in sharing information and researchers’ readiness to connect make it easier for the press to capture and relay knowledge to the public.
Science communication must be clear in content, diverse in format and, above all, make greater use of digital platforms and social media to deliver scientific knowledge responsibly and rigorously, contributing to national development in the digital age.
Conversely, communicators must be well-versed in their subject matter, possess strong explanatory skills and be able to present academic content in plain language while preserving the essence of the science.
Research institutions such as academies and training establishments must also continually improve the quality of their science communication. At present, most institutions maintain journal systems serving communication activities. However, the passive, rigid approach to disseminating research results that was common in the past is no longer suitable.
The demands of the new era require new methods and approaches to enhance connectivity and spread knowledge to the community. Accordingly, science communication must be clear in content, diverse in format and, above all, make greater use of digital platforms and social media to deliver scientific knowledge responsibly and rigorously, contributing to national development in the digital age.
