According to statistics from the Japan Customs Agency, in the first six months of 2025, Japan’s average coffee import prices from major markets all increased, with imports from Viet Nam rising sharply by 67.5% with the same period in 2024, reaching 5,772 USD per tonne.

Amid rising consumer demand in Japan for clean, traceable, and sustainable agricultural products, Vietnamese goods are seeing numerous opportunities to penetrate this selective market more deeply.