Viet Nam’s tourism brand has shifted from a “potential destination” to a “chosen destination” on the global tourism map. This achievement reflects the industry’s collective efforts, while also posing ever-higher demands on the quality of growth and sustainability of development.

Viet Nam aims to rank among the top three ASEAN countries and the world’s top 30 in the Soft Power Index by 2045, while becoming an attractive destination for tourism, investment, innovation and international cultural exchange, supporting its goal of becoming a developed, high-income nation.