A ceremony was held in Dien Bien Province on September 19 to launch the Northwestern Quintessence – Dien Bien Festival 2025, which aims to promote the land, culture, and people of the Northwest region and Ho Chi Minh City to both domestic and international visitors.

A conference on tourism promotion for eight extended northwestern provinces was held in Ho Chi Minh City on April 6, in response to the 19th Ho Chi Minh City Tourism Festival.