The Ao dai and traditional attire are making a strong return in contemporary life, gradually becoming new cultural tourism elements. From festivals and parades to tours exploring craft villages and museums, this trend enriches tourism products, evokes cultural pride, and contributes to the sustainable development of cultural industries.

In the fast-paced flow of modern life, where traditional values are at risk of fading, a group of young Vietnamese with a deep passion for national culture has quietly embarked on a mission to revive and promote the essence of ancient Vietnamese costumes through the Hoa Lu Legacy project.