At the reception for Yasu Nagahata, Director of ABU Programming, and Olya Booyar, Head of Radio at ABU, a brief introduction to the history and publications of Nhan Dan Newspaper was delivered by Le Quoc Minh, member of Party Central Committee (PCC), Editor-in-chief of Nhan Dan Newspaper, Deputy Head of the PCC’s Commission for Communications and Education, and Chairman of Vietnam Journalists’ Association.
Minh said since its formation in 1951, Nhan Dan Newspaper has played a very important role in the Vietnamese press and is now one of the largest press agencies in the country.
Nhan Dan Newspaper has developed full press types on multiple platforms. Currently, the newspaper has permanent offices in six countries.
Editor-in-Chief Le Quoc Minh stressed that analysing the development trend of press in the digital era, Nhan Dan Newspaper has developed a digital transformation strategy to develop into a main multimedia press agency in Vietnam.
Over the past two years, Nhan Dan Newspaper has continuously launched new products to attract more viewers, such as In-depth Knowledge and Podcasts. The information published by Nhan Dan Newspaper on platforms such as YouTube, TikTok, and Facebook has received positive feedback from the young public.
In response to Olya Booyar's question about the priorities of Nhan Dan Newspaper going into the near future, Editor-in-Chief Le Quoc Minh said Nhan Dan Newspaper will innovate and develop under the media-tech model. Nhan Dan Newspaper also aims to operate as a multi-platform and multimedia content production and distribution agency.
In addition, the newspaper will pay more investment into technology and data collection to analyse the behaviour of the public, thereby devising a strategy to produce suitable contents.
Yasu Nagahata said, ABU is the world's largest radio and television association and one of its strengths is the provision of technology support to radio and television agencies in the region.
Editor-in-Chief Le Quoc Minh expressed his hope that Nhan Dan Newspaper would receive support from ABU in the development of radio and television products in the near future.