Speaking at the event, Director of the Vietnam National Tourism Administration Nguyen Trung Khanh asked Binh Thuan to tap into its strengths and promote regional connectivity in tourism development.
He also suggested the province should focus on several tourism products with a competitive edge such as MICE tourism and tourism aligned with marine sports and healthcare.
Khanh added that Binh Thuan needs to restructure its international tourism market after the COVID-19 pandemic so as not to rely on a certain foreign market amid global uncertainties.
For his part, Binh Thuan Vice Chairman Nguyen Minh said the province is actively seeking to build Binh Thuan as a safe, clean and friendly destination with distinctive characteristics.
The province has also worked with neighbouring provinces to form regional tourism routes and diversify the forms of tourism to meet the needs of holiday-makers.
According to the provincial tourism department, the implementation of promotional programmes is expected to drive the local tourism industry to rebound soon.
In the first four months of 2022, Binh Thuan welcomed more than 1.4 million tourists and generated a revenue of 2,700 billion VND (116.2 million USD).
