The event features a cultural space introducing the craft of brocade weaving and traditional brocade products of ethnic groups in Lao Cai Province, such as Mong, Dao, Tay, Giay and Xa Pho.
Art programmes, exhibitions, and fairs on Lao Cai’s tourism promotion are also held within the festival's framework.
The festival is among Lao Cai Province’s efforts to realise the Ministry of Culture, Sports and Tourism’s project on preserving and promoting traditional costumes of Vietnamese ethnic minorities and the province’s programme on safeguarding and upholding traditional cultural values of ethnic minorities by 2024.
It aims to provide an opportunity for brocade artisans, cooperatives, and businesses to share experiences in preserving and advertising traditional brocade products while contributing to boosting local tourism development.
