The collection was made by designer K' Jona from the K'ho ethnic group.
The event was organised by the People's Committees of Da Lat City’s Ward 1 and Ward 2 in coordination with Stop And Go Art Space.
According to the organising board, this is the first time the Street Fashion Show has been held as part of the "Da Lat Art Street" project. The project officially opened in November 2023, on the occasion of the 130th anniversary of Da Lat's formation and development (1893-2023).
Tran Thanh Hoai, Deputy Director of Lam Dong Department of Culture, Sports and Tourism (left), presents books about Central Highlands culture to Stop And Go Art Space representative and designer K'Jona. |
Dalat Street Fashion Show introduces a collection titled Bôkau Lang Labiang (Lang Biang Flower) with nearly 50 designs by designer K'Jona. |
At the show, K'Jona shared that Jona Fashion House introduces a unique street fashion collection, combining brocade fabric and traditional patterns of ethnic minorities in the South Central Highlands. They hope this will help to promote traditional brocade products, helping people better understand the land, people, and traditional culture of the legendary Lang Biang Plateau. |
Through the Bokau Lang Labiang collection, the fashion creator conveys a message of the rustic beauty of the men and women in the mountainous region, featuring office fashion products, streetwear, evening wear, and children's fashion. |
With K'Jona's creative touch, the outfits for work, evening parties, or street walks become more special, catching up with modern fashion trends, while at the same time containing the spirit of native culture. |
Through K'Jona's creativity, the traditional brocade of ethnic minorities in the South Central Highlands has become soft, attracting the attention of fashion enthusiasts. |
Many attendees said that Bokau Lang Labiang has a modern and youthful appearance, but still contains the typical culture of the South Central Highlands. |
To create the fashion pieces for the Bôkau Lang Labiang collection, designer K'Jona has skilfully combined modern fashion with the rich patterns of traditional brocade of K'ho, Ma, Chu Ru, Mnong ethnic groups with harmony and sophistication. |
The combination of the traditional cultural identity of ethnic minorities in the South Central Highlands and modern fashion has brought Bokau Lang Labiang closer to reality, making it more highly applicable and suitable for contemporary fashion tastes. |
Dalat Street Fashion Show attracts large numbers of viewers, including locals, domestic and foreign tourists. |
Youthfulness and dynamism are expressed through modern, innovative fashion sets, with delicate cuts that maintain purity and create unique style for the user. |
With children's clothing, K'Jona cleverly combines chiffon with mesh lace and brocade patterns. |
With the main red tone, the event has made the mountain town space more cheerful, especially with Lunar New Year 2024 approaching. |
"Da Lat Art Street" with many cultural and artistic activities, is highly creative and has become an attractive destination and unique exchange space for the local people and tourists. |
The Bokau Lang Labiang collection also brings viewers healthy, dynamic, and liberal outfits for men. |
Drawing inspiration and creative ideas from indigenous culture, K'Jona has brought the unique beauty of Central Highlands brocade to life through practical fashion products. |
The designer's creative wedding dresses have brought new vitality, attracting couples in the villages and brocade fashion lovers. |
Within the framework of the Dalat Street Fashion Show, there will be performances by street bands, along with saxophone and violin solo performances by domestic and foreign artists. |
Brocade, the quintessence of traditional hand-weaving, has always been associated with the entire life cycle of indigenous people. Now, thanks to fashion designers, the cultural and material values of brocade have been enhanced. |
From Bokau Lang Labiang, K'Jona believes that brocade fashion will "awaken" in traditional brocade weaving villages, and brocade products will "fly" with modern fashion. |