Customers conduct procedures at Mobifone.

Strategy to enhance the Vietnamese brand

In recent years, Vietnam’s national brand value and ranking on the international stage have continually increased and been recognised by many prestigious international organisations. In addition to macroeconomic, political, cultural and social factors, such success also features the contributions of the business community. The brands that are widely known domestically and externally are an addition to the national brand value.
Vinamilk's Driftwood Dairy Factory in the US. (Photo:Minh Thi)

The journey of reaching out to the big sea

Since Vietnamese enterprises were approved to make outward foreign direct investment (OFDI) 24 years ago, there have been a number of enterprises being able to establish and affirm the Vietnamese brand on the international stage. But to have more Vietnamese brands with a global reach, it is necessary to reform the mechanisms and policies on OFDI.
The production of sanitary wares at the TOTO Vietnam Co., Ltd (FDI from Japan) at the Thang Long Industrial Park, Hanoi. (Photo: MINH HA)

Vietnam adapts to global minimum tax

The Vietnamese Government has been closely following the reality and consulting the experiences from other countries on the implementation of the global minimum tax to soon make appropriate policies, towards creating opportunities for foreign enterprises to operate smoothly and make greater contributions to Vietnam without affecting the interests of investors.
Tourists visiting Tra Que Vegetable Village in Quang Nam Province (Photo: H.T)

Community and businesses join hands for tourism development

To create new impulses for Vietnam's tourism industry, it is extremely important to mobilise the participation of the community and businesses in tourism activities. The problem is in how to attract and create connections and effective sharing among stakeholders to promote the sustainable development of the tourism sector.