Running from June to early September 2026, the programme comprises two main activities: intensive training with experts through theory classes and nationwide field trips; and a video creation contest titled “Touching Viet Nam 2026.”
According to Deputy Minister of Culture, Sports and Tourism Ta Quang Dong, the initiative is of practical significance, reflecting innovative thinking in connecting culture with modern technology and communications, thereby helping foster a healthy digital content ecosystem rich in Vietnamese identity online, contributing to national competitiveness, building soft power, and promoting Viet Nam’s image to the world.
The programme also aims to form a team of young people with technological skills, modern thinking, broad knowledge, responsibility, and a love of national culture.
The cooperation between the Ministry of Culture, Sports and Tourism and YouTube represents a strong innovation: the state is not standing outside the flow of the digital content economy but is actively participating in guiding, supporting, and accompanying it.
Mukpim Anantachai, Head of YouTube Partnerships for Viet Nam and Thailand, said the programme’s goal is to support a new generation of Vietnamese content creators — those able to combine historical depth with modern formats and new technology tools — thereby producing high‑quality, influential works in the digital environment.
