This peak communication campaign is more than just a slogan — it is a declaration of the value of peace, a profound tribute to a heroic past, and a powerful source of inspiration for the present and future. It transforms these noble values into tangible, relatable, practical emotions and actions in everyday life.
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| These days, public offices and institutions across the country are adorned with the vibrant red of the national flag and the official “Peace Is Truly Beautiful” communication materials. |
According to the Ho Chi Minh Communist Youth Union, the campaign comprises a diverse and creative series of activities implemented synchronously across multiple platforms. It encourages the younger generation, especially Gen Z, to produce digital content.
Both citizens and tourists have been impressed by the exhibition commemorating 50 years since the Liberation of the South and National Reunification.
Specifically, young people are using the “Peace Is Truly Beautiful” CapCut video template issued by the Youth Union to share stories about peace, gratitude, and national pride from unique and creative perspectives.
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| In Hai Duong Province, youth union members, young teachers and volunteers are actively taking part in the “Peace Is Truly Beautiful” campaign. |
On this occasion, the Youth Union is also promoting gratitude activities such as organising visits and presenting gifts to Vietnamese Heroic Mothers, Heroes of the People’s Armed Forces, families of martyrs, war invalids, wounded veterans, people with meritorious service to the revolution, veterans and former youth volunteers facing hardships across the country.
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| Classrooms, even in kindergartens, are filled with red flags bearing yellow stars. |
On the evening of April 28, candlelighting ceremonies will take place simultaneously across cemeteries, memorials, and historical sites nationwide in tribute to fallen heroes. These activities will feature QR codes for young people to post digital commemorative candles online.
