Sharing at the seminar themed “Cultural Industry —Green Momentum for Cave Spaces”, Dr. Do Tran Phuong, Vice Dean of the Faculty of Tourism at Ha Noi University of Culture, emphasised that diversifying tourism products should not rely solely on traditional destinations, but must also involve the development of unique and innovative experiences.
The integration of traditional cultural values with natural landscapes such as caves can create appealing new forms of tourism and attract more visitors. However, this integration must comply with legal regulations, aim for sustainable tourism development, and be linked to local community benefits.
During the seminar, experts and researchers also discussed the development of artistic products within caves in connection with environmental protection and the promotion of local cultural values. Discussions focused on the responsibilities of management units, businesses, and communities, as well as global trends in leveraging caves through artistic programs and international experiences.
The combination of natural heritage conservation with creative cultural and artistic practices, such as art performances, 3D mapping light shows, or community cultural experiences inside caves, can help increase visitors’ length of stay, maintain stable tourist flows, and add distinctive and attractive features to destinations and surrounding areas.
Speakers at the seminar agreed that cave tourism is not merely a journey to explore the majestic beauty of nature, but also an opportunity to develop the cultural industries, aiming to build green, culturally rich, and sustainable tourism products.
At the seminar, the Viet Nam Federation of UNESCO Associations presented the title “Pioneer Mission on the Heritage Journey” to Ngoc Rong Cave Co., Ltd., in recognition of its innovative efforts to develop tourism products associated with heritage and local communities.
The event marks an important step in realising the declaration to promote the creative economy and cultural connectivity for sustainable development. It also opens significant prospects for night-time economy models and the cultural industries in resource-rich localities such as Quang Ninh.
Earlier, for the first time, a live-action art performance titled “In Search of the Jade Seal” was staged at Ngoc Rong Cave, part of the Vung Duc Relic and Scenic Area in Cam Pha City. This unique heritage site, deeply linked to Quang Ninh’s cultural and historical legacy, offered audiences a novel and exciting experience.
The seminar also provides an opportunity for Quang Ninh’s tourism sector to develop new tourism products by transforming caves into vibrant cultural experience spaces. It aligns with goals for sustainable tourism, the cultural industries, and the green economy, thus paving a new path for integrating art, technology, and heritage, while helping cultural and historical landmarks resonate with the public in a deeper and more inspiringly manner.
