According to the Hue City Department of Tourism, the city welcomed an estimated 5.39 million visitors in the first ten months of 2025, an increase of 65% compared to the same period last year. Among them, international visitors reached over 1.52 million, up more than 45%. The number of overnight guests was estimated at 2.08 million, rising by over 40%, including 586,500 international visitors, an increase of nearly 25%.