The European Union (EU) is emerging as a promising market for Viet Nam’s agro-forestry-fishery products, especially amid impacts from the US’s reciprocal tariff policy, but challenges remain as the sector has to overcome numerous barriers related to technology, quality, logistics, and product development strategies, said insiders.

Japan remained Viet Nam’s third-largest export market for agricultural, forestry, and aquatic products during the first half of 2025, following the US and China. While exports to China declined by 0.7% in value, shipments to Japan rose by 25.5%, opening up new opportunities for Vietnamese agribusinesses.

Viet Nam’s Minister of Agriculture and Rural Development Do Duc Duy is leading a delegation of nearly 50 agricultural agencies, enterprises, and associations on a working trip to the US from June 1 – 7, aimed at exploring trade promotion opportunities and importing US agro-forestry-fishery products.